Ready For The Truth About Fundraising?

In discussions about non-profit organizations sooner or later the funding topic crops up. Where does the money come from and – even more important – how well is it spend. Usually donors want to give zero money to the organization and 100% to the poor. Non-profit organizations play ball and either misrepresent their costs or keep them as low as possible. Often to the point of having inadequate infrastructure in place. In a world of streamlined marketing messages there is no room for the full truth. Typically salaries, infrastructure and marketing consume up to one third of the donations.

For more info watch Dan Palotta in this talk about professional fundraising (TED 2013) or read the article about The Nonprofit Starvation Cycle (Standford Social Innovation 2009)

(photo by Willi Heidelbach on flickr)


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